LalaLajpatRai Direct Admission Multimedia Mass Communication

The Lala Lajpatrai Memorial Trust was formed in 1959, marking the eve of the Birth Centenary of the Late Shri Lala Lajpatrai, to work for the objectives which were so dear and near to Lalaji’s heart. Though Lalaji was interested in almost all fields of activities that contribute to the enrichment of national and social life, the cause of education was always uppermost on his mind. It was therefore desired by our late Prime Minister Shri Lal Bahadur Shastri that the most fitting way of commemorating the great patriot was to start an institution of higher education based on his ideology. We will help secure LalaLajpatRai Direct Admission Multimedia Mass Communication right now!

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About LalaLajpatRai College

The actual establishment of the College was made possible due to the allotment of a valuable piece of land, admeasuring about 26,000 Sq.ft, on a fairly nominal rent, by the Government of Maharashtra. The good offices and the efforts of Late Shri Yashwantrao Chavan were primarily instrumental in getting the piece of land. The construction of the present huge magnificent building was made possible by the contribution made by the generous philanthropists and donation made by the trustees.

With the formation of the Lala Lajpatrai Institute, the next logical step was the establishment of the Lala Lajpatrai College of Commerce and Economics Autonomous. The College which is affiliated to the University of Mumbai is situated at Haji Ali, on the road named after Shri Lala Lajpatrai.Glimpses of BMS Fest “Tsunami”

BA in Multimedia and Mass Communication (B.A.M.M.C.)

The program is run by the College since the year 2006. Currently, there are two divisions under it with an intake capacity of 120 students.

BA in Multimedia and Mass Communication (BAMMC) is a course designed to provide students with a firm grounding in communication skills. It aims to develop an ability for critical thinking and creativity and to give the students an opportunity to combine the theoretical curriculum with practical applications, through detailed research, lucid writing skills, oral presentation skills, and a mastery of various mass communications media in our global information age.

A five days BAMMC Intra College event ‘Mebido’: A yearly one for bridging Gap between Media Industry and Students. It helps to extend the industry connection and create awareness of new avenues of work and skills required. We will help secure LalaLajpatRai Direct Admission Multimedia Mass Communication right now!

Activities generating field work, by visiting various media industries and taking their interviews, and interning with them

Micro and Macro exposure of national concerns relevant to students by live participation in interactive chat shows and with NDTV, STAR Sports, and ZEE TV.

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Eligibility Criteria for Multimedia Mass Communication

A candidate for being eligible for admission to the Degree Course in Multimedia Communication will have to pass XII Std. examination of the Maharashtra Board of Higher Secondary Education or its equivalent and secure not less than 45% marks (40% in case of reserved category) at one and the same sitting.

Selection Process for Multimedia Mass Communication

The exact selection process might differ slightly, but here’s a general breakdown:

Merit-Based Shortlisting (Based on Class 12 Marks): Strong academic performance in your Class 12 exams, particularly in subjects relevant to communication (English, Literature, Social Sciences) is crucial. Your marks will be used for initial shortlisting.

Entrance Exam (Possible): While not always mandatory, LLRC might occasionally conduct an entrance exam to assess your aptitude in areas like:

Communication Skills: Evaluating written and verbal communication abilities through essays, comprehension passages, or short answer questions.

General Knowledge: Assessing your awareness of current affairs, social issues, and potentially some basic media and communication concepts.

Interview (Possible): Shortlisted candidates might be called for an interview. This stage assesses your suitability for the program, motivation, communication skills, and potential for success. Be prepared to discuss your academic background, career goals, and understanding of the media industry.

Use of the course in the industry and other areas

There are numerous career options after completing the BA in Multimedia and Mass Communication (B.A.M.M.C.) course. This course covers all the spheres of mass media. Students can start their careers by joining TV channels as anchors and scriptwriters. They can also opt for reporting and editing in print media, electronic media, advertising, and public relations. We will help secure LalaLajpatRai Direct Admission Multimedia Mass Communication right now!

Objectives

B.A.M.M.C. is considered one of the most sought-after courses. This degree program prepares the students in carving a career in various sectors of the media. Further, the course also nurtures the creative skills of the students. BA in Multimedia and Mass Communication (BAMMC) provides students with a perfect blend of the theoretical program and practical applications. The course includes through comprehensive research, logical writing skills, verbal presentation skills, and a thorough knowledge of several mass media of this information age.

Action Plan of B.A.M.M.C.

· Conceptualizing

· Planning

· Executing Of various events and activities to generate a sense of responsibility with leadership skills and accountability.

· Concepts of subjects and industry real-life projects.

· Sensitization to parallel worlds by interning in community service and doing projects and understanding their concerns and issues and making documentaries / Activating social media to generate more awareness and buzz. National Award received for Campaign generated by BAMMC Dept. students ‘AB MAIN EK BAJAON’

Strategies to Bolster Your Application:

Academic Excellence: Strive for outstanding marks in your Class 12 exams, especially in subjects related to communication and media.

Communication Powerhouse: Showcase your strong written and verbal communication skills through debate/elocution competitions, participation in school publications, or volunteering experiences.

Media Savvy:

Develop media literacy by understanding how different media platforms function, recognizing biases, and critically evaluating media content.

Consider participating in online courses related to media and communication, photography, or videography.

Follow media trends and critically analyze media content you consume (newspapers, magazines, social media).

Portfolio Power (Optional): Create a portfolio showcasing any writing samples, creative projects, photographs, or video projects you’ve done. This can demonstrate your creativity and potential in the field.

Extracurricular Activities: Highlight relevant extracurricular activities that showcase your communication skills, teamwork abilities, creativity, and an interest in the media landscape (e.g., school media club, photography club, social media campaigns).